Life4cuts rebrnading for global

Life4Cuts has rebranded. This change aims to strengthen its brand identity as it expands globally and to provide a consistent brand experience both online and offline. Previously targeting mainly women in their teens and twenties, Life4Cuts now seeks to become a brand that people of all ages and nationalities can enjoy.

The typography has changed to a thin, sans-serif font. The word “Four” has been shortened to the number “4.” The brand symbol is designed to represent a camera shutter and aperture movement, visually capturing the essence of photography.

Along with this rebranding, “Life4Cuts +” has been introduced. This new concept features multiple themed photo booths within a single store, offering customers a richer photography experience. The first Life4Cuts + store is set to open in mid-April in Ikseon-dong, Jongno.